Experience

Integrated Communications Strategy: Crafting and executing campaigns that deliver the right message to the right audience at the right time, ensuring seamless alignment across all communication channels.

Storytelling: Transforming health and wellness stories into compelling narratives that inspire trust, connection, and action.

Content Management: Overseeing the creation, organization, and delivery of multimedia content to elevate Barton Health’s brand voice and mission.

Public Relations / Media: Building relationships with local and regional media to secure coverage and amplify Barton Health’s reputation and key initiatives.

PIO: Acting as the Public Information Officer during critical incidents, delivering clear, accurate, and timely communications under pressure.

Ghostwriting: Simplifying complex medical topics for diverse audiences through articles, blogs, and op-eds that resonate with readers.

Production: Coordinating seamless photo and video shoots, managing logistics, creative direction, and talent to tell compelling visual stories.

Writing: Developing expert articles and scripts on complex healthcare topics, blending authority with accessibility to educate and engage audiences.

Spokesperson Training: Preparing medical professionals to confidently and effectively represent Barton Health in media interviews and public appearances.

Conflict Resolution: Navigating high-stakes situations with professionalism and diplomacy to foster understanding and collaboration.

Team Management: Leading creative teams, including photographers, designers, and influencers, to meet deadlines and deliver impactful campaigns.

Production Management: Managed all elements of productions locally, nationally, and internationally, from conception to completion, encompassing pre-production, on-set execution, and post-production.

High-Profile Projects: Produced globally recognized commercial and editorial video and photography shoots for clients such as Google, Nikon, RedBull, and Subaru, spanning industries including technology, automotive, non-profit, and outdoor adventure sports.

Creative Process: Led story development and creative planning, identifying opportunities to enhance narratives and align with client visions.

Budget Management: Built estimates, managed budgets, and ensured financial accuracy through collaboration with accounting on billing, income forecasting, and vendor payouts.

Crew and Logistics: Sourced and coordinated crew, talent, locations, and props; planned travel and logistics; and built schedules to ensure efficient and professional on-set operations.

Relationship Building: Cultivated and maintained relationships with clients, vendors, talent, location managers, and governmental agencies to streamline production and expand professional networks.

Content Strategy: Managed the company’s social media presence by aligning with marketing objectives, curating content, and implementing consistent brand voice across platforms.

Vendor and Invoice Oversight: Approved vendor invoices and optimized project workflows by archiving and maintaining comprehensive information in the company database.

Remote Production Expertise: Delivered exceptional results while managing high-profile projects during the challenges of the COVID-19 pandemic.

Diverse Production Expertise: Specialized in traditional film and photo projects, virtual reality production, documentary-style filming, human interest pieces, outdoor adventure production, product photography, and international shoots.

Spokesperson: Represented Sierra-at-Tahoe as the primary media liaison, developing and communicating compelling story ideas through press releases, blogs, social media, and video news releases.

Media Relations: Pitched stories to media outlets, fostering strong relationships to enhance coverage and amplify the resort’s visibility.

Social Media Management: Managed the resort’s social media presence, overseeing snow reporters, and crafting scripts and content to engage audiences across platforms.

Advertising Design: Delivered integrated advertising designs, ensuring consistency across platforms, and timely submission of polished and impactful final proofs.

Content Development: Strategized and implemented video and photo content to support resort marketing and communication efforts.

Terrain Park Communication: Led communication strategies for terrain parks, including partnerships and the team athlete program, which highlighted local and internationally recognized Olympic athletes.

Public Relations: Combined PR expertise with creative storytelling to promote Sierra-at-Tahoe’s unique offerings and seasonal events.

Team Management: Directed and inspired teams, including snow reporters and athletes, to ensure seamless collaboration and high-quality deliverables.

Video Production & Interviewing: Produced engaging video content and conducted interviews to spotlight the resort’s culture, activities, and partnerships.

Action Sports Marketing: Delivered results-driven campaigns with a passion for action sports, bringing positivity, energy, and professionalism to every project.

Public Relations: Communicated with members of the media to secure coverage, enhance client visibility, and maintain strong media relationships.

Event Coordination: Organized events and media interviews, ensuring seamless execution and alignment with client objectives.

Press Releases: Composed compelling press releases that presented clients in a newsworthy, authentic, and engaging manner.

Brand Representation: Maintained positive relationships between client brands and their target audiences through strategic communication and storytelling.

Media Relations: Fostered trust and collaboration with media outlets to amplify client messages and strengthen brand awareness.

Board Leadership: Served on the Board of Directors, contributing to the strategic direction of TAMBA and fostering collaboration among board members, staff, and volunteers.

Media Relations: Acted as a liaison between TAMBA and the media, developing and communicating story ideas through press releases, blogs, and video news releases to amplify the organization’s visibility.

Social Media Management: Executed TAMBA’s social media presence, fostering relationships with partner organizations such as the California Mountain Biking Coalition and engaging with the community through content sharing and collaboration.

Strategic Communications: Developed and implemented strategic communications to support organizational goals, including fundraising campaigns, events, and volunteer activities.

Content Creation: Produced impactful copy, graphic design, video, and photo content to promote TAMBA’s mission and initiatives.

Public Relations: Strengthened donor, partner, and community relationships through storytelling and public relations efforts that emphasized TAMBA’s values and accomplishments.

Trail Advocacy: Supported TAMBA’s mission to build and maintain sustainable, multi-use trails by advocating for mountain biking access and educating trail users on sustainable practices.

Event Promotion: Collaborated with the Executive Director and Trails Director to promote events and volunteer activities, ensuring alignment with organizational goals.

Community Engagement: Cultivated an engaged biking community through outreach and communication, united by TAMBA’s core values of trust, respect, collaboration, fun, and sustainability.

Creative Project Management: Managed creative projects, including signage, social media campaigns, and public relations efforts, ensuring cohesive messaging and brand consistency.

Social Media Campaigns: Developed and executed social media campaigns with a focus on brand tone, provocative messaging, and community engagement, especially around health and wellness initiatives.

Content Production: Produced content that highlighted key business objectives, leveraging partnerships with community organizations to expand reach and enhance brand visibility.

Business Development Strategy: Contributed to business development by strategizing current offerings and exploring expansion opportunities, including working with investors to scale the brand.

Signage and Promotional Materials: Designed signage and promotional materials to effectively communicate the brand’s values and drive foot traffic to the coffee shop, bookstore, and coworking spaces.

Website Management: Managed website content and flow, ensuring an intuitive user experience that aligned with the brand’s goals and supported customer engagement.

Marketing Strategy: Developed and executed comprehensive marketing strategies to drive the success of the Ski Lift Chair, a unique home decor product, aligning initiatives with business objectives.

Strategic Planning: Crafted and implemented strategic plans that included messaging, graphic design, and digital marketing execution to enhance product visibility and drive sales.

Digital Marketing: Led marketing efforts on digital platforms, creating engaging content and campaigns that resonated with target audiences and promoted the Ski Lift Chair’s unique value proposition.

Business Growth Communication: Engaged in strategic conversations with clients and partners to drive product visibility, sales growth, and expansion opportunities.

Brand Alignment: Ensured all marketing efforts were in line with the brand’s goals, messaging, and growth trajectory, strengthening brand presence and market positioning.